The Secret to Gift Giving
Hidden Brain
00:00
The Relationship Between Experiences and Material Possessions in Gift Giving
There's been a fair bit of work in psychology generally looking at the difference between experiences and material possessions. All else being equal, if you fix things on price, experiences tend to bring more joy to people. The challenge though is that gift givers don't understand and appreciate this. So there's this disconnect where you'd be much better off giving an experiential gift most of the time.
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