What's the Biggest Growth Driver of the Last Year?

For us tattoo studios not only is kind of the safe haven for people going to get new ink but it's also where they are discussing their next tattoo. We're trying to diversify our marketing mix away from just paid channels and Stu can talk a little bit about our experiences with matter recently. The aftercare space is that first conversation and it's so important to get right because what you need are the trust signals like any DTC brand.

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