3min chapter

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Crossbeam: How Sean Blanda Built a 55,000-person Newsletter

Content, Briefly

CHAPTER

Leveraging Subject Matter Experts to Grow Your SEO?

The author of a new book about how to grow your business. She says her team has embraced journalism thinking, lean heavily into subject matter experts and then let that lead the way as they think about content. "We've gone from being an observer of this space to an authority of the space," she said.

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