The Power of Having the Right Word

"I have both of them for every single sound in my library. The friendly name is something that's a little bit more verbose," he says. "It would be something that people can read easily and understand if they don't have to go through the scientific name." He adds power words, such as 'swarm waves crashing' or 'leap', which are very different but similar. It's always the sounds that are named powerfully and accurately. They tend to one ratio. I think it's because as creators, we're working in films,. We're working in video games, whatever it is, we respond to those words.