How to Beat Fox News
Offline with Jon Favreau
00:00
The Cost of Exposing the Inner Workings of Fox
"I think there's something of a deterrent from the rich lawsuits, even though the sort of rough dollar amount we know of from Joel and Mary's case was in the seven figures," he says. "How do we ... design a media campaign that would actually take a measurable step toward repairing your reputation?" He adds: "No one has thought about this really until Mike and Merrill started thinking about it coming through these cases."
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