Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Champagne Strategy
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The Biggest Fallacy in Digital Marketing?
I find people who aren't exposed to how this is all done, like in terms of marketing execution. I think a lot of finance people have some reason to forget that law of diminishing returns when they apply it to marketing. If you can push your marketing team to get double the results, then everyone's happy, you know? Yeah. Well, it's funny. I was just talking to someone who mentioned that they have a very senior leader Google and they said, Oh, look, well, why we've probably got a handful, maybe up to 10 people who have done it really well. And everybody else has set up somewhere in between wrong and kind of getting there if you know what
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