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Maximizing Productivity Through Effective Communication Management
Exploring the negative impacts of rushing and cutting corners in work, focusing on reduced productivity, increased errors, and the need for time-consuming corrections. Emphasizes the significance of implementing effective communication management processes to prevent interruptions, sustain concentration, and boost overall productivity.
This week, it’s time to slow down.
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Script | 325
Hello, and welcome to episode 325 of the Working With Podcast. A podcast to answer all your questions about productivity, time management, self-development and goal planning. My name is Carl Pullein, and I am your host of this show.
How often have you rushed to complete a task only to find you did it wrong or misunderstood what was required and wasted several hours doing something that wasn’t required? It happens to all of us, yet it can be one of the biggest drags on your overall productivity. But here’s the reassuring part: it has an easy fix. A simple change in approach can make a significant difference in your productivity and time management.
One of the advantages of the Time Sector System is it helps you to slow down by asking when you will do something rather than saying “yes” to everything and finding you have no time to do it. This then causes you to rush to complete urgent tasks (which may not be important tasks), leaving behind the important tasks.
Speed kills productivity, which may sound ironic, given that we think of productivity as doing things quickly and efficiently. And that is true, but speed ignores the “efficiency” part. Targeted speed is what you want, but to get fast at something takes practice and following a process. Without that practice and a process to follow, you leave yourself wide open to time-destroying mistakes that will need more time to rectify.
And this is what this week’s question is all about.
So, let me hand you over to the Mystery Podcast Voice for this week’s question.
This week’s question comes from John. John asks, Hi Carl, I have so many tasks, and whenever I try to get them done, I end up having to redo them because I rushed and misunderstood the task or the request was unclear. How do you overcome these kinds of problems?
Hi John, thank you for your question.
This is a speed issue. Now, this might be part of your work culture, or it could be the expectations of your customers and bosses. The demands of others can create a sense that everything is urgent, and this leads to trying to do something that requires a little thought too fast. The result being mistakes are made or the wrong thing getting done.
One of the most important parts of becoming more productive and better at managing time is slowing down. I know that might sound contrary to what you think improving productivity is all about, but you will only improve your productivity if what you do each day is the right thing and at the highest quality you are capable of.
If Toyota wanted to increase the speed at which they produced a car, they could easily do it. Instead of screwing on the front bumper with twenty turns of the screw, they could reduce that to ten. On one car, that might save one or two seconds, yet over hundreds of thousands of cars, that adds up to hours saved.
Yet, it would be a false economy. Within a few weeks, many of those cars would be returning to their dealerships with hanging-off front bumpers. The impact on their dealership’s time and costs would be huge. Plus, it would destroy their reputation for quality. It would be disastrous for them in terms of costs, productivity and reputation.
Yet, so many people fall into this trap every day. They think if they rush and take shortcuts to get more things done, their productivity will improve. It won’t. What it will do is create a lot of unnecessary work fixing the mistakes that were made in haste.
So what can you do?
The first step is to look at the work you regularly do. Where are the processes? We all get email, Slack and Teams messages. What’s your process for handling these?
There are two approaches to your communications. You can react instantly each time a message comes in. We often think this looks good. It shows we are on the ball, quick and efficient. Yet are you? Sure, some messages may require a quick yes or no, but what about those messages asking for your thoughts on something? Do you ever stop and think about your response?
And then what happens to your other work? The work that is likely to be much more important? All this stopping to respond to a message and then starting again is slowing you down considerably. Of course, at the moment, you don’t notice that slow down. After all, you’re rushing from one thing to the next. You’re busy, and you’re moving fast.
But what’s happening to the important work in front of you? It’s not moving forward. You stop, respond to a message, then you come back to the work, and you have to refresh yourself—where were you, what were you writing, where are the reference materials? It’s so easy to lose an hour or two just getting back to where you were before you allowed yourself to be interrupted.
That is not being productive. It’s the reverse.
The biggest gain in productivity in car manufacturing plants was the introduction of robots. Robots don’t get interrupted. They do their job without the need to respond to emails, messages and questions from colleagues. They don’t need to attend meetings. As soon as you turn on the robot, it does its assigned job at the correct speed and in the correct order.
If you were to disrupt the assembly line by misaligning a chassis or not placing a wheel in the right place, that mistake would be catastrophic. Everything would come to a halt until the mistake was corrected.
For some reason, we rarely see that in ourselves. Stopping in the middle of doing focused work to respond to an email or message is disrupting your flow in the same way. It takes a disproportionate amount of time to recover and get back online.
The alternative approach is to develop a process for managing your communications. One way, for example, is to start your day by clearing your inboxes. Filter out the messages and emails you don’t need to respond to, delete the junk, and move your actionable messages to an Action This Day folder.
Then, assign thirty minutes to an hour later in the day to respond to those actionable messages. Fixing that time each day helps your reputation, as your colleagues and clients quickly learn your patterns. That may not always be possible, but each day, having an amount of time for managing your communications takes the pressure off having to respond instantly, and it improves your productivity because you can focus on doing your work to the level of quality expected of you.
This also has the advantage of giving you time to think. Because when you are responding to your actionable emails and messages, you’ve had time to think and respond in a clear, considered way. That improved communication means you receive fewer messages asking for clarification.
For the most part, our work does not need speed. Whether you reply to an email now or in a couple of hours is not going to create an issue (seriously, it’s not!) or responding to your boss’s Teams message this second or in twenty minutes.
We may have conditioned ourselves to believe these things need a speedy response, but they don’t. You will not lose a client because it took you two hours to respond to their email, and your boss will not fire you because it took you twenty minutes to reply to their message.
One thing that will happen if you slow down, though, is you won’t make as many mistakes, and the quality of your work will improve. On top of that, when you remove the sense of urgency, you instantly calm down and feel a lot less stressed.
One thing I urge all my coaching clients to do is set aside an hour or two each day for undisturbed focus work. If you work a typical eight—or nine-hour day, protecting two of those hours still leaves you with six to seven hours when you are available for everyone else. Surely that is more than enough time?
Knowing that you have two hours each day without being disturbed relieves a lot of pressure. However, this only works if you take control of your calendar. It means you plan your week—finding two hours a day and protecting them—and then decide what you will do with that time on a daily basis.
And that is a process: weekly planning to ensure you have sufficient time to complete your important work and daily planning to assign work based on the changing priorities that happen to all of us. If you can fix that to the same time each week and day, you will go a long way towards radically improving your productivity.
It doesn’t matter if you are an accountant in a busy accountancy firm, a lawyer or a salesperson. Everything you do on a regular basis can be turned into a process. I have CEOs in my coaching programme who begin preparing for their board meetings fourteen days before the meeting. The preparation time is blocked out in their calendar, and it’s given an appropriate priority. The steps they take to collect all the information and the document they set it out in are the same each time. They follow a process.
Processes reduce the thinking time required to do a task. This naturally speeds up your work performance without compromising quality. Because you follow the same steps each time, you know where you are with the work. It also helps you to identify areas where improvements can be made.
Whenever I watch Formula 1 racing, I’m amazed at the speed at which the pit crews can change four tyres. Two years ago, the McLaren team broke the record with a time of 1.82 seconds. In the last race in Monaco, almost every team was changing the tyres in under two seconds. That wasn’t an accident. That was a process.
The pit crews will have analysed in the minutest of detail how McLaren was able to do 1.82 seconds and changed their processes ever so minutely. That analysis has saved them, on average, three-tenths of a second. A tiny amount, yes, but in Formula 1, every tenth of a second counts.
If you watch the pit crews at work in a race, they are not panicking. Each person knows exactly what to do and in what order. It’s fast because it’s so smooth, and it’s repeated over and over again.
You are not going to be able to turn everything into a process. Many projects you work on are unique. However, if you look at your work as a whole, there will be multiple individual pieces of work you repeat each day. It’s that work you should be looking at for the potential to create a process.
In my work, I’ve turned writing books, blog posts, newsletters and client feedback into processes. I’ve eliminated unnecessary actions and slimmed everything down so that when I sit down to work on something, I can begin instantly without the need to waste time looking for tools and ideas.
That’s the approach you want to be taking, too, John. Begin with your communications—that’s something we all have to do. Where can you build a process?
I hope that helps. Thank you, John, for your question and thank you to you, too, for listening.
It just remains for me now to wish you all a very, very productive week.
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