
53 - Joanna Wiebe (CopyHackers): Writing Copy That Converts
The Marketing Millennials
00:00
What Is the Difference Between Copywriting and Creative Writing?
Copywriting is salesmanship in print. A copy writer is somebody who sells. The tool that we use to sell is the written word. For us, we are trying to get our prospects vision of their better life across and then edit aggressively so that they actually work. Every business wants to test those words not erybody can do it. That's the whole point of CopyHack dot com.
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