The Knowledge Project with Shane Parrish cover image

#138 Luke Burgis: The Power of Mimetic Desire

The Knowledge Project with Shane Parrish

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Creating Luxury Brands: The Art of Aspirational Marketing

This chapter delves into the creation of a luxury brand, exemplified by Monocle magazine. It examines aspirational marketing's impact on consumer perception and draws intriguing parallels with the humor of Seinfeld to highlight the allure of luxury branding.

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