The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 618: Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with Airtable CEO Howie Liu and Coatue Management General Partner Caryn Marooney

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Importance of Vertical Edges on a Horizontal Platform

The idea of being able to connect all of those work streams together with shared sources of truth is how we kind of decided to lean into this idea of connected apps and making that our north star. But at the same time, when we look at it kind of top down or outside in, we also recognize this is a great strategic advantage for us, right? Like, we can start with one use case. We don't have to stop there. We can actually gain these network effects and actually compound our value within an enterprise because we allow the company to build other apps adjacent to each other. It's just a much easier way to execute than trying to be all things to all people. And

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