David Marcus: What do people inside the news media think they can do to win back disaffected readers and viewers? Marcus: Democrats on those on the left put a lot of stock in fact checkers or misinformation boards that can grade outlets as a tool for the audience and advertisers. But conservatives bristle at this out of fear that the fact checkers themselves will be biased against them, he says.Marcus: On some level, this approach is a bit circular when you wind up asking who's checking the fact checker.

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