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SIMONE GIERTZ: Workshop Wunderkind

Creativity in Captivity

00:00

The Importance of Putting in the Hours

"It's very off-road IKEA. You're just going off-road from the manual and you're like, okay, we'll just see," he says. "The talent scout gets down to, all right, this idea might be worth pursuing today." The most important part of the team seems to be the laborer that has to put in the hours, she adds.

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