How to Leverage Scarcity in a Marketing Campaign

i used to do some consulting for the bas acoustic corporation, big. They were very disappointed because they didn't get nearly the kind of movement that they wanted. We looked at it and said your buyers want all that information. These aren't spur of the moment spontaneous buyers. But here's what we're going to ask you to change. What it says is the top, remove the word new and replace it with, hear what you've been missing. And sales rose by forty five%.