The Interplay Between Surveillance, Capitalism and Agency

I want to ask more broadly about the interplay between surveillance, capitalism and agency. We give up so much of a it was just so much information that otherwise we wouldn't have thought of it as a commodity or data. Of course, through advertisements, corporations have always shaped our behavior. But do you see any alarming trends of how this behemoth could start eating away at agency is? Are the things people should be aware of?