90% of CEOs believe they understand marketing's benefits, but only 50% of CMOs agree. This misalignment can significantly impact a brand's growth potential.
This week, Elena, Angela, and Rob dive into the complexities of the CEO and CMO relationship. They explore common challenges, signs of disconnect, and strategies for building a partnership that drives business results. Plus, test your knowledge of famous marketing decisions in our CEO vs. CMO quiz.
Topics covered:
- [02:00] McKinsey research on CEO/CMO alignment and growth
- [04:00] How marketing impacts more than just leads and traffic
- [06:00] Signs of CEO/CMO disconnect
- [09:00] The impact of new C-suite titles on marketing roles
- [13:00] Strategies for improving CEO/CMO alignment
- [18:00] CEO vs. CMO: Whose idea was it?
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
The McKinsey Podcast Episode: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/analyzing-the-ceo-cmo-relationship-and-its-effect-on-growth Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
