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EP16 "Beauty Is Wellness" Kerrilynn Pamer

The Live Journal

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The Success of Beauty

"I loved that there was more of kind of a connection where people could actually buy something that made them feel good. It felt less exclusive and more inclusive," she says. "If you're really into beauty as a luxury item, it's not necessarily where you want to shop for your beauty." She adds: "There is this kind of weird emotional psychology that happens when you don't want to spend luxury dollar amounts"

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