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#51 Wild Company: The Untold Story of Banana Republic
Founders
The Difference Between Venture Capital and Retailing
Bob Greene and his wife decided to open a Banana Republic store with $1,000 in their bank account. They had no idea what they were doing but quickly learned how to sell merchandise. The couple's first big challenge was finding the right location for the store. To make things easier on themselves, Ken Zimmerman created a catalog that could be sent out by snail mail within 30 days.
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