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Summary of Company of One by Paul Jarvis | Free Audiobook

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CHAPTER

How to Scale Your Referral Marketing

One of the most powerful marketing tools for companies, of one, is word of mouth. Many businesses ignore this crucial kind of marketing because they believe it will happen organically. But if you want to benefit from referral marketing, you'll need to put in the effort. A study at texas tech found that while 83 % of customers are willing to provide referrals, only 29% actually do so.

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