Best of 2024 (Season 5) with Jacob Cass & Matt Davies
JUST Branding
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Transforming Sales in a Subscription Economy
This chapter explores the shift from traditional sales to a subscription model that fosters ongoing customer relationships. It emphasizes the significance of strategic simplicity and actionable branding, alongside challenges in B2B marketing due to a lack of mentorship. The discussion also highlights the importance of listening to customers for effective rebranding and achieving business goals through clear, impactful strategies.
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