Post-Purpose- Thomas Kolster
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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What Are Some Good Examples?
Marketing is a business that always looks for examples. We've come from a sort of thinking about perfection, it's got to be perfect. And then when you're talking about sustain ability, iu just, it's a journey, right? You're talking about a journey versus a thing. A journey is a journey with with stages and a, you know, you move towards getting better. I like patagonia because they call out their rain jackets are actually an environmental catastrophe - which makes them look better than 99 point nine % of the other companies who make the same products. They invite people to cooprate on this journey towards er sustainability. That's obviously a very good example
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