The Surefire Path to an Audience Genre

Matt is joined by journalist and cofounder of Semafor, Ben Smith, to talk about his new book ‘Traffic’ and the rise and fall of the biggest digital media companies of the past 15 years. Matt and Ben discuss their careers in digital media, look back on the media's transition to digital, the role of Hollywood in the evolution of media coverage, the role of Facebook and other social media platforms, and what’s next. Matt finishes the show by giving a prediction about the current writers strike.

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Host: Matt Belloni

Guest: Ben Smith

Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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