The Five Pillars of Automotive Car Strategy

This is all about the firm's point of view overall. What is our view on the automotive car as a self-driving car supplier space, right? The strategic narrative, the hero's journey with an episode to run at. This is the storytelling narrative messaging content piece that is so prevalent and importantly all the marketing we do. And then we get to number five, which is last one. That's the system and it represents just the system you need to execute, plan, execute, manage, report on all your marketing stuff.