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Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)
Marketing Against The Grain
Do You Know How to Get Free Press?
Coo: Sometimes it's just as important to have the clarity of thought to salt something that no one has thought to salt before. Coo: I think there's actually science behind the fact that you internalize failures and the learning from failures much, much more than you actually internalize why you succeedad something. And i think really good like it's a market or, again, we've talked about this marketin is more and more forced into the middle through data and adoration. O remarkina: It's harder to be irrational about anything, because we have to ground that irrationality within data. But if you actually excel t them and learn about how to do those things,
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