S2 E65 - Using the PVP Index to Create Your Ideal Customer Profile
Stacking Growth | The B2B Marketing Podcast
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How Can a Win Loss Analysis Complement a Winning Analysis?
Marketing is often asked to be all things to all people. The more thought you put into it upfront, the better off the output's going to be. You can start here, dominate one niche, get momentum there and then move to your next section of this. This is what marketing is doing on this quarter. This is where they're going to grow the needle. It gives people that barometer of like we have a plan and we can move forward with the plan.
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