First quarter results out similar situation in terms a what we saw for after our activity, shares aren't up ten %. Theyre basically flat. And i'm wondering if it's, it is a similar situation with the trade desk,. In part because jeff green, the ceo, on the conference gall talked about how optimistic he is that the trade desk can create a partnership with every major streaming company including net flicks yat. Pair that with the reports that net flicks is telling their employees, get ready for an advertising plat form version of our service this calendar year, not 20 23, this calendar year. And the fact that disneys is ramping up to do the same