The Journey to Authority - Alastair McDermott and Philip Morgan
The Recognized Authority
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The Recognized Authority Podcast
Mixed methods are not as easy to defend as pure a quantitative, you know, every all, thousands of those people got the exact same survey. What people forget is that there's a tremendous richness in nuance that comes out of the qualitative work. And so what the personal referal does is it passes trust along with the relationship. That's kind of effectively how it goes from one to the other.
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