Are There Businesses for Whom Fraud Is an Existential Threat?

You only get one chance to make an impression. And identity is really the tip of the spear, right? It's like, when someone is coming on your platform, your user onboarding floe is how they're gong to remember you. If it's a bad experience, you're probably never going to get a chance to to get those folks back. Their goal is, how can we make money? How can we extract ill gotten gains from this ecosystem?