The Jim Rutt Show cover image

Currents 080: Joe Edelman and Ellie Hain on Rebuilding Meaning

The Jim Rutt Show

00:00

The Importance of Aesthetics in Marketing

Aesthetics and aesthetic appreciation is very culturally contextual. It's something that co-evolves with our sense of what's meaningful and important. At one time, brutalist concrete construction was perceived by the avant-garde to be beautiful. You look at it today, go, fuck where those people thinking, right?

Play episode from 17:22
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app