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5. Susan Wojcicki: “Hey, Let’s Go Buy YouTube!”

People I (Mostly) Admire

CHAPTER

Navigating Innovation: The Evolution of Google's Advertising Model

This chapter explores the challenges of innovation in the tech industry, focusing on Google's transition to a self-serve auction system for advertising. It discusses the impact of this shift on efficiency and revenue, while highlighting the complexities of implementing such strategies within a large organization.

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