
Episode 19 - Behavioural Science, Trust & Brand w/Mark Ritson
Nudgetalk RADIO
Exploring the Limitations of Digital Data and Conjoint Analysis in Marketing
This chapter explores the drawbacks of relying solely on digital data for decision making, highlighting the use of conjoint analysis to determine consumer preferences and pricing strategies. It emphasizes the importance of considering the variability of attributes and the fluidity of marketing concepts.
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