Cannes Special Part 1: Spotify’s Grace Kao on Belief-Driven Action for Brands
The TrustMakers
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How to Celebrate Creative Opportunities
Grace: It's going to be very interesting as the awards rollout during the week if the work looks different. I'm always excited to hear from peers the creativity is there and then it just doesn't get out to the world. So yeah, we're really happy so far we've been shortlisted for a lot of campaigns. Grace: And you're talking about like embrace it to get the engagement to get the trust rather than being scared of it because that's 100% how you're not going to getting the engagement and not get the trust.
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