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Romeen Sheth - Reviewing India’s Opportunity - [Return on India, EP.11]

Return on India

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The Challenges of Monetization in India

Ravi Agrawal: monetization of the biggest piece of India and how that actually happens. He says it's really easy as an investor to get enticed by a company telling you they have 30 million users in a span of two years. The challenge with that, though, is getting too overly fixated or too anchored on that, he says. AgrawAL: We're going to focus on lending because we've brought this user base online. And now we're actually going to be able to say, how do we take people that we've brought online and how do we actually monetize them?

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