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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Full-Funnel B2B Marketing Show

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Aligning Sales and Marketing Perspectives

This chapter examines the contrasting time horizons of sales and marketing professionals, emphasizing the need for their goals to align for better productivity and pipeline development. It discusses how sales urgency can conflict with marketing's long-term strategies, offering actionable insights for collaboration and balancing brand building with immediate sales activation. Listeners are encouraged to recognize and address these misalignments to foster a more effective partnership between both teams.

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