5: $300B LCP’s Dan Mikulskis on The State of Story in the Fund Industry | Why Fund Mgrs Need to Differentiate (For Real) | How Allocators Influence the Future for Boutiques
Billion Dollar Backstory
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The Importance of Storytelling in Innovation
I think storytelling gets a bad rap, and I think there is this pervasive thought that it is spin. It is putting lipstick on a pig. And so people feel like, well, I shouldn't do it because it actually hurts me if I tell a story as opposed to helps me. You can definitely overuse storytelling and it can become manipulative. But yeah, give people some credit. All of our weaknesses or often come from overuse skills.
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