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#68: How to “Sell” Without Making People Feel Awkward

Marketing Made Simple

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The Customer, the Hero Framework

The hero framework works with B2B, B2C and commodity based products. Position your product as the solution to the problem. Then you build a bridge for your customer's problem to your solution by giving them three steps. And then you create a sense of urgency by painting the stakes and invite your customers to place an order.

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