6min chapter

Marketing Made Simple cover image

#68: How to “Sell” Without Making People Feel Awkward

Marketing Made Simple

CHAPTER

The Customer, the Hero Framework

The hero framework works with B2B, B2C and commodity based products. Position your product as the solution to the problem. Then you build a bridge for your customer's problem to your solution by giving them three steps. And then you create a sense of urgency by painting the stakes and invite your customers to place an order.

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