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THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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The Effects of Random Anchors on Associative Memory
The effects of random anchors have much to tell us about the relationship between System 1 and System 2. The main moral of priming research is that our thoughts and our behavior are influenced much more than we know or want by the environment of the moment. We shouldn't let a firm's business plan influence our thinking, set it aside. Let's avoid anchoring on plans when we forecast actual outcomes. Thinking about ways the plan could go wrong is one way to do it.
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