How To Meet Your Customers Where They Are With ABM
B2B Marketing Exchange
00:00
Strategy Comes Before Technology
Thos: strategy comes before technology. We're building a lot of the ct s in the use cases based on that matrix that i showed you. And one thing that we love to do in our abium, you know, rule is really pull from all of the always on programms that already exist. Once the messaging is created, how do you take that messaging into the field? So, as i said, we have a lo of content and then base on those same assets, we create bloks.
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