Enterprise News Content Is King

The best practices that may have been there for you 25 years ago really don't apply as much today. Enterprise news content is king, and it's easier to find enterprise content on social media than traditional linear media. There are far more stories in Richmond, Roanoke, Blacksburg, Topeka, Tacoma and Tulsa then there are journalists. "You just got to find when somebody has found yet," he says.