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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
How to Communicate Strategic Best Practices in Your Business Units
Samsung has institutionalized the use of the strategy canvas in its key business creation decisions. Poor performers felt that they had little choice but to match their competitor's offerings. These hypotheses proved to be false when one of the fastest growing units, the mobile phone business, presented its strategy canvas.
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