How Did You Get Into Marketing?

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I want to start my favorite question because I know it's different for everybody, but how did you get into marketing? I was a strength and conditioning coach. Going to school for exercise science,. super into strength training was kind of training a lot of NFL athletes and decided to open up his own facility with his now wife. And he always thought if you were really good at your craft, people would come.

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.

Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Cody:

LinkedIn: linkedin.com/in/cody-plofker-47a29b120

Twitter: https://twitter.com/codyplof

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:06 The Fun Part

06:15 What The Modern Marketer Needs

08:27 Start With The Basics