5min chapter

The Revenue Formula cover image

How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)

The Revenue Formula

CHAPTER

Navigating Self-Prospecting and Modern Sales Strategies

This chapter explores the pre-recording challenges faced by the hosts, including amusing train delays due to unexpected weather. It highlights the importance of self-prospecting via social media, particularly LinkedIn, as a modern approach to engaging consumers who value community and authenticity over traditional sales tactics.

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