Surf Features Can Be a Compass for SEO

Change. It's the one constant in life…and Google. What we relied on back years ago on the SERP (10 Blue Links) is a distant memory as search engines have added features to match the customer’s intent and journey.

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, tackle the challenges and opportunities of SERP features with Kevin Indig, creator of the Growth Memo newsletter and host of the Tech Bound podcast.

Jump in as we look at the SERP and all of the boxes and rectangles and squares and expandable carousels, tabs, and more. Learn what Google’s SERP features say about users and Google itself… and how you can leverage them tactically and strategically.

The team also has Fun with People Also Asked again this week with a case that shows maybe you shouldn’t tie all your content to the questions inside of the PAA box!

Key Segments:

[00:01:29] What's On This Episode of SERP's Up?

[00:05:00] Focus Topic of the Week: SERP Features & Kevin Indig

[00:25:14] Fun with People Also Ask

[00:33:27] Snappy News

[00:37:59] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Kevin Indig: https://twitter.com/Kevin_Indig 

Dr. Pete Meyers: https://twitter.com/dr_pete 

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn

Programmatic content expansion with Python and Velo: https://www.wix.com/seo/learn/resource/programmatic-content-expansion-python-velo

Growth Memo: https://www.kevin-indig.com/tag/gm/

News:

Zero-Clicks Study: https://www.semrush.com/blog/zero-clicks-study/