We can now access dopamine release without any effort at all. High flavor, high calorie density food is probably rare in nature at one point. Most people are like the rat just sitting there just popping Cheetos into their mouth. If it comes within an intensity and a frequency that's too hot, it doesn't require effort,. It will destroy a person. We can get a dopamine hit from Cheetos. Anything pleasurable? TV. Video game addiction for instance. Social media are YouTube addiction.

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