2min chapter

Above Board cover image

How our SaaS company approaches marketing and promotion

Above Board

CHAPTER

The Importance of a Genuine Mission Statement

I think you should be allowed to punch up when there's an obvious monopoly in the market. Like we're not mean, like it's not at hominem attacks on Google or specifically like we would never do that. But we're pointing out flaws in the monopoly of the industry. So imagine your company you sell it. We care about helping people and you see them. They're doing things improving the world. That can lead people to gravitate towards them. I just realized my lack of knowledge and experience.Like I can't even think how marketing works at that level. I just know that we're here doing our thing. And there are people that don’t like us.

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