The Importance of Being Different

I think that we need to step into the visionary and the innovative side of ourselves. We are basically very basic focus on when we can maximize one thing, add it to another thing that exists. Instead of asking people what they want, we need to trust and expertise. And that expertise in our field is creation, innovation. That's where it comes from. It's uncharted territory every time you create something. But it's also very interesting. Once you learn to live in that territory, if you become more comfortable in doing something, doing mistakes, doing going the wrong path, and it's fine. I mean, there's so much like pressure sometimes in our industry to be such elite