Retain: The Customer Retention Podcast cover image

How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify

Retain: The Customer Retention Podcast

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How to Retain Customers on the International Stage

Shopify is a global company with stores in Australia, Canada, Europe and the US. The biggest thing when it comes to selling internationally is transparency: how long things are going to take? Being upfront with your customers about shipping and how long things will take. Delighting the customer with free returns, free exchanges, making sure that if anything goes wrong, they have no reason to say, hey, I'm not going to shop with you because it was just such a hassle.

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