There's again so much well-intentioned food phobia and some of that is associated with topics that are just very controversial. And if you let those information sources, even in the wellness community, run wild, then you're going to be left with nothing that you can get a chance to eat. I think most people would agree with me, actually date back 2 or 3000 years. This isn't necessarily about fusion food where you have to go to some other country for it. But this is an opportunity for us to rediscover some of those old exchanges which were always there.

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