
Built to Last: Jim Collins
Wisdom From The Top with Guy Raz
00:00
Why Is Target Successful, but Not J C Penny?
I read that that your favorite book that you've written is actually how the mighty fall, which came out in two thousand nine. Why is target successful, but not j c penny? You know what? What could j c penny have done to become targe? Why did circuit city fail, but not best bilick? What explains that? So think about this, it's much harder to have a framework of failure than it is a framework of ascent and success. That's like building something great. It's statistically hard. If you just random to get there. But there's an infinite number of ways that caun be disordered on the table. How do you have an organized framework
Transcript
Play full episode