Ep. 968: Robert Cialdini Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
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How to Present a Testimonial
I find in this day and age also though, there's so many people that understand this idea that we have information overload. So you have to become an expert at discerning what authority figures am I looking at? That's right. It's true. But here's the mistake most of us make when we present an idea: We will wait to present the testimonial later into the body of our message. What I always recommend is to put it at the top so that aura of authority is therefore everything we have to say. Right from the beginning, we're getting the grace that comes with a testimonial from a acknowledged authority. If you deserve it, if you've got it, if
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