
CCR269: (New Breed) Gary Kopervas - How Big Brands Tell Great Stories
Copy Chief Radio
00:00
The Story of a Data Company in the Clinical Trial Space
A client merged several companies together and developed a better solution for managing data, expediting the testing of drugs. A company that made many motors said it's a tough crowd because engineers don't really care about fluffy stories. But once they started to talk about low heat high performance mini motor in this medical device, you know, lives were saved. The key was making an emotional connection between engineering and technology.
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